Marketing Content/Content Hub/Partner Brand Activations/Tudor/2023/Pelagos-FXD-asset-1356x904-v02


TUDOR is a Swiss watchmaking brand that offers mechanical watches with sophisticated style, proven reliability and an unparalleled relationship between quality and price. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of Hans Wilsdorf, founder of Rolex. In 1946, he founded the Montres Tudor SA company to produce watches that respect the traditional Rolex philosophy of quality at a more accessible price point. Throughout their history, TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice, the world over. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos and Style and since 2015 it has offered mechanical manufacture movements.

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Diver's watch TUDOR Black Bay Fifty-Eight, 39 mm, steel, steel bracelet, blue dial with index, automatic Cal. MT5402, sapphire-crystal, 20 atm, Ref.: M79030B-0001.

TUDOR Black Bay Fifty-Eight "Navy Blue"

The Black Bay Fifty-Eight “Navy Blue” gets its name from its colour, of course, but also from the year 1958, in which the first TUDOR divers’ watch waterproof to 200 metres (660 ft), reference 7924 or “Big Crown”, was presented. Among other aesthetic nods to this historic watch, this model offers a 39 mm diameter case in in keeping with the characteristic proportions of the 1950s. Ideal for slim wrists, people who like more compact watches and vintage enthusiasts, the Black Bay Fifty-Eight “Navy Blue” also carries on with the long TUDOR tradition of blue sports watches.

Chronograph TUDOR Héritage Black Bay Chrono S&G, 41mm, steel/yellow gold, steel bracelet, automatic Cal. MT5813, sapphire-crystal, 20 atm, Ref.: 79363N-72063.

Black Bay Chrono S&G

The first TUDOR chronograph, with a self-winding Manufacture Calibre, column wheel and vertical clutch is now available in an S&G version. Remaining faithful to the Black Bay aesthetic, the Black Bay Chrono S&G model makes the famous “snowflake” hands - the signature of TUDOR divers’ watches since 1969 - its own in a gold version refined for optimum readability against the domed matt-black dial. Its counters are hollowed and their champagne-colour creates optimum contrast. Following the TUDOR chronograph tradition, a date aperture is positioned at 6 o’clock. The main Black Bay characteristics are retained, in a slim 41-millimetre steel case and equipped with yellow-gold pushers inspired by the very first generation of TUDOR chronographs. A fixed bezel in yellow gold with a black anodised aluminium insert and tachymetric scale completes the face of this elegant, sporty chronograph.

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Ref. M79018V


Tudor 1926, self-winding mechanical movement, women’s and mens watch, M91351-0002, swiss made, diamond-set dial, a folding clasp, sapphire crystal glass, waterproof up to 100 metres.

Tudor 1926

TUDOR pays tribute to its origins and watchmaking traditions with its 1926 line, a range of mechanical watches that are timeless, classic and elegant. Available in four sizes with a wide choice of dials, the range epitomises TUDOR’s philosophy: one of affordability, refinement, and quality. With its new 1926 line, TUDOR renews its commitment to the traditional values of fine Swiss watchmaking - a world where mechanical excellence goes hand in hand with enduring sophistication. The 1926 line is named after the year when “The Tudor” was registered as a brand on behalf of Rolex Founder Hans Wilsdorf. It captures TUDOR’s philosophy and continues down the very same path that it has trodden ever since its inception, emerging as a high-quality watch technically and aesthetically, with a level of sophistication that transcends any apparent limitations.

Bucherer BLUE


Diver's watch TUDOR, Bucherer BLUE Héritage Black Bay Bronze, 43mm, bronze, leather strap, automatic Cal. MT5601, sapphire-crystal, 20 atm, Ref.: 79250BB-FabricStrapblue.

Heritage Black Bay Bronze Bucherer BLUE

The Heritage Black Bay Bronze BLUE is the perfect fit for the Bucherer BLUE collection. The characteristic element of the Heritage Black Bay Bronze BLUE is its eye-catching, bronze-coloured case. Choosing this metal, a durable alloy of aluminium and bronze, allows for a subtle, unique patina that reflects the routines of the wearer, turning the piece into a highly personal collector’s item.
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Brand Ambassadors

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TUDOR x David Beckham

David Beckham

One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today. David Beckham is a multi- faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. A long-time wristwatch lover, he came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to TUDOR by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

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TUDOR x Jay Chou

Jay Chou

Musician. Actor. Director. Icon. For over a decade, the “King of Asian Pop” has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him. Jay Chou plays the piano, the cello, the violin, the guitar and various types of percussion instruments. He started his career as a lyrics and music composer, and then put those talents to even better use when he started his singing career in 2000. He pioneered the blend of European music styles such as R&B and electronica with Asian classical music, inventing the “Chou Style”. After several albums, all sold in millions of copies, he took up acting. In several Asian super-productions and blockbusters and in major Hollywood productions, he proved to be as much in his place on a cinema set as on stage.

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The All Blacks: Those who are up for anything.

All Blacks

With a history extending back more than a century, the All Blacks are not only the most successful international rugby team of all time but also one of the most successful and legendary teams in world sport, with a winning Test record of more than 77 percent. Despite being a relatively small country of 4.5 million residents, New Zealand has an enormous pool of talent with rugby coursing through the veins of 150,000 players, and many more supporters country-wide. With world-class training practices from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, the All Black team towers above the individual star. As a group, they push the game to new heights and to each new generation of players is passed the guardianship of the legend.

TUDOR x All Blacks

The manufacture calibres

Find out about TUDORs calibres

TUDOR Manufacture Calibres

In 2015, TUDOR is unveiling two models equipped with a new mechanical self-winding movement developed, produced and assembled in-house. As part of the rise of TUDOR, this introduction represents the first stage in a major industrial strategy aiming to provide greater independence to the brand founded by Hans Wilsdorf in 1926. By tradition, TUDOR’s watchmaking culture places the quality of its products and the experience of their wearers at centre stage. Historically, the movements used by the brand, sourced exclusively from Swiss suppliers, have always been required to achieve a high level of reliability and precision. The remit for the development of the TUDOR Calibres retains these high standards, requiring an unprecedented level of performance for the brand’s products. The TUDOR Manufacture Calibres provide impressive autonomy. Its power reserve of approximately 70 hours means that its wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it. Beating to a frequency of 28,800 beats/hour or 4 Hz, the Manufacture Calibres are regulated by a variable inertia oscillator with silicon balance spring, held in place by a traversing bridge fixed at both sides to improve resistance to shocks and vibrations. Its self-winding system is bidirectional and it is certified by the Swiss Official Chronometer Testing Institute (COSC).


How TUDOR fabric straps are made
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TUDOR is often perceived as a trendsetter in the watch industry. Thanks to the stylistic choices it makes, the brand has always known how to keep a step ahead of trends that today are considered standard in the watch industry. The fabric strap is a good example of this.

TUDOR Oyster Submariner

Diving into the legend

In 1954, TUDOR set out on a new path which would contribute to forging its legend. It was in that year that the brand’s first divers’ watch, the TUDOR Oyster Prince Submariner reference 7922, saw the light of day. Designed from its origin to fulfil exceptional criteria of durability, reliability, precision and waterproofness at a moderate price, it quickly positioned itself as an instrument of choice for professionals. Over the next 45 years this original tool-watch continuously evolved to ever better meet the specific requirements of the many types of divers who were clients of the brand.

TUDOR Oysterdate Montecarlo

TUDOR chronograph history

For nearly half a century, TUDOR has left its mark on the history of chronographs with products of strong identity, unique style and uncompromising quality. By proving equal to the task, by kindling passion, by constantly improving its products and by offering models clearly belonging to their era but retaining their own distinct identity, TUDOR has earned a place apart in the field of sports chronographs, embodied in the development of four successive families of products. In 1970, with the launch of its first mechanical manually-wound model, the Oysterdate chronograph, the brand immediately impressed aficionados through its exceptional use of bright colours and its choice of characteristic pentagonal hour markers.